Planning Essay Example | Topics and Well Written Essays - 500 words - 1

Planning - Essay ExampleThe company too has a wide product offering from savory sandwiches to desserts, CDs to about every variety of chocolate combination available, as such the company is able to offer something to accommodate almost all tastes. As it is the case that the firm focuses on using extremely high quality burnt umber products in many another(prenominal) ways the company has segmented themselves in the market as a premium brand. In this paying attention the company has semi-positioned themselves as a company that offers an affordable luxury.Weaknesses As the company is not franchised and simply utilizes a successful business model, it may be a bit ambitious for the company to project hypothesis an additional 26,500 stores whilst still maintaining a high degree of control over product quality and idiosyncratic store financial success.Opportunities According to the international Coffee Organization (2007) the global consumption of coffee is a growing trend with per ca pita consumption expected to reach stay at 1.3 kilograms annually up from merely 1 kilogram in 1996. Furthermore in a number of markets there is very atomic restriction on the establishment of small business entities such as a coffee shop. As such it may be the case that Starbucks may not face any strong enemy by pursuing a policy of expansion into new markets in places such as Asia and Latin America.Threats According to McRoskey (2008) it is the case that there is increased competition from traditional caf based coffee vendors but also McDonalds and Dunkin Donuts. As it is also the case that there is a high degree of new entrants in the coffee market, furthermore a massive new expansion policy may prove to be financially unfeasible in already heavily saturated markets. Lastly, it is the case that as Starbucks is an American company, sales could be influenced by influenced in some countries by the current political climate.In terms of Howard Schultz actually achieving his remnant of reaching 23 billion in sales I personally believe that